MERCEDES VS. BMW

European auto makers like BMW, Mercedes and Audi have been in a battle to attract a younger crowd, the average Mercedes owner in the united states is 52 years old, whereas BMW and Audi owners are typically around 48 years old. So, what have they done to attract a younger crowd? 

INTRODUCE MORE ATTAINABLE CARS.

THE 29,000$ CAR. Thats the magic number. Mercedes has one, Audi has one, and BMW has one, but there is a new battle going on, and with falling gas prices and consumer confidence rising, more and more people are purchasing SUVs. 

BMW introduced the X6 in April of 2008 as a Mid-Size Luxury Crossover but was badged by BMW as a Sport Activity Coupe. This car is sexy, it looks like a Tall, bulky 5 series, Kind of reminds me a a car batman would drive.

ANYWAYS, BMW HAS HAD MAJOR SUCCESS WITH THIS CAR AND NOW SOMEONE WANTS A PIECE OF THE PIE

Introduced a few days ago at the Detroit Auto Show, Mercedes unveiled its new Mercedes GLE Coupe to rival with the X6. Here are some specs:

Base Model GLE450 AMG

  • Twin Turbo 
  • 3.0L V6
  • 362Hp
  • 382Lb-ft.
  • 9 - Speed Automatic Trans
  • Four Wheel Drive
  • 21" Wheels 

Top Line GLE63 AMG

  • 4.0L V8
  • Twin Turbo
  • Over 500Hp

WHICH ONE DO YOU LIKE BETTER?